You can think of, Google AdWords ad text is an answer to customers who are looking for a product or service. In your ad text, ıt must be a very brief information about your product or service or an advantage you provide. What your customers see in your ad text and what they see in your web site must be consistent. For example, do not try to sell a music set to someone looking for a headset. Don’t say that you have a discounted headphones in your ad text and show different products in your website. Remember! Ad text is the first step for making sales.
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